iSmart Software | - Website Design Brisbane, Sydney Australia

iSmart website design
web design and online marketing:

iSmart, a leading Australian web design company has successfully helped many local businesses create and market their new website.

Our company was established in 1988, enabling us to offer your organisation a broad depth of design knowledge harvested through many years of experience along with the certainty that you will enjoy a business partnership well into the future.

When evaluating a website designer in Australia or the United Kingdom for your next project, we suggest you look for:

Good design - ability to make an impression
within a second
Website pages that load quickly
Intuitive navigation
Clear structure
Focus on objectives - call to action
Accessibility and readability
Compliance with web standards
Search engine 'friendliness' - SEO
Return on investment

Australia	1300 762 786	Sue Wickenden
United Kingdom	020 7618 8368	Vikki Dudley
Ireland	71 965 0000	Loretto McGarry

"Internet users can take just one-twentieth of a second to decide whether they like the look of a website,
researchers say." [1]

As experienced web designers for small to medium sized enterprises, startups and highly recognisable brands in Brisbane, Sydney, Canberra, London, Dublin and many more, we are well positioned to advise your organisation on the value of good website design, clear navigation and a call to action. Underpinning many of our websites is our own Content Management System (CMS*) iSmart Create, developed in Australia and distributed globally to organisations wanting to manage their own web pages.

"Business has become increasingly aware of the importance of online applications that not only look pretty
but work hard to make them money."

Following are a few of the hundreds of fabulous websites we have enjoyed designing and developing, all of them are supported by iSmart Create, that allows business administration and marketing staff (with no technical expertise) to create and update the content of their website...

Blumark, Brisbane, Australia

Australian Leisure Facilities Association,
Victoria, Australia

CFS FITOUT Office Furniture, NSW, Australia

Beat The B*stard - Cancer Council Charity Ride,
QLD, Australia

Dreamtime Kullilla-Art, QLD, Australia

National Field Services, Melbourne, Australia

Montecastello de vibio, Italy

Allabout Shopfitting, Brisbane, Australia

BOH Dental, Brisbane, Australia

DogDeck Training Cards , Australia

Embertec - power saving technologies,
Australia

Hanson Cabinetmaking, QLD, Australia

East Midlands Green Infrastructure,
Northampton, United Kingdom

Furniture Company 247,
Warwickshire, United Kingdom

The Pavilion, QLD, Australia

Redbank Plaza Shopping Centre,
QLD, Australia

Vocational Education Learning Group,
Brisbane, Australia

Wesley Weight Management Blog,
Australia

Visit our Website Portfolio...

iSmart provides :

Web design and development project management
Analysis of website functionality and statistics
Search Engine Optimisation (SEO)
Programming services
Hosting through our partnership with Australia's largest ISP WebCentral

*A CMS (Content Management System, or sometimes referred to as Content Management Software or Web Builder) allows a staff member or author, to create, modify and remove content from a website without the need for technical expertise. Changes made to the text and content in your CMS can be published instantly to the internet, ensuring your website is always up-to-date.

[1] Internet users quick to judge
By Judy Skatssoon for Science Online

Internet users can take just one-twentieth of a second to decide whether they like the look of a website, researchers say.

Dr Gitte Lindgaard and colleagues from Carleton University in Ottawa flashed up websites for 50 milliseconds and asked participants to rate them for visual appeal.

When they repeated the exercise after a longer viewing period, the participants' ratings were consistent.

"Visual appeal can be assessed within 50 milliseconds, suggesting that web designers have about 50 milliseconds to make a good impression," the Canadians report in the journal Behaviour and Information Technology.

Associate Professor of psychology Bill von Hippel, from the University of New South Wales, says it takes about 50 milliseconds to read one word, making this a "stunningly remarkable" timeframe in which to process the complex stimuli on a website.

"It's quite remarkable that people do it that fast and that it holds up in their later judgement," he said.

"This may be because we have an affective or emotional system that [works] independently of our cognitive system."

He says that in evolutionary terms, this ability helped us respond rapidly to dangerous situations.

www.abc.net.au/news/newsitems/200601/s1548520.htm

Contact Sue Wickenden in Australia for a demonstration, installation or more information.
Tel: 1300 762 786 Email: sales@ismartsoftware.com

Contact Vikki Dudley in the United Kingdom for a demonstration, installation or more information.
Tel: 020 76188368 Email: sales@ismart.co.uk